Monday, January 19, 2009

Confrerie Horlogere: An Alliance Of Independent Watchmaking Talent Organized By BNB Concept SA

BNB Concept SA, a specialist watchmaking firm known for supplying innovative tourbillon movements to luxury brands like Concord and Bell & Ross, has initiated a new project to promote exceptional modern haute horlogerie. At a press event on December 3, 2008 Mathias Buttet, founder and president of BNB Concept announced the creation of the "Confrerie Horlogere"--an annual alliance of elite watchmakers who will have the opportunity to form their own niche watch brand and present extremely limited series of highly complex timepieces.

Buttet stated, "the Confrerie Horlogere, far from being a product, is an ambitious project to promote such values as work, creativeness, craftsmanship, community spirit, and respect. Above all, it is the freedom of women and men moved by the will to express themselves through excellence".

Each year, the Confrerie Horlogere will choose seven individuals. These gifted watchmakers will then be able to develop a unique modern creation of luxury watchmaking, with technical innovation and individual character being among the most important guiding principles. According to BNB Concept SA, the production of these watches will be limited to editions of ten pieces or less. Notably, all creations of the Confrerie Horlogere will be accompanied by a lifetime guarantee. Each timepiece, through its design and mechanical movement, will also reflect the experiences and life story of the specific creator.

For 2008-2009, the Confrerie Horlogerie has chosen David Rodriguez, Brigitte Carneiro, Ken Koshiyama, Ranieri Illicher, Clara Bise, Gabriel Salgado de Arce, and Sabitry Montandon. The first four timepieces, which will debut through the 2009 year, are David Rodriguez's "la Resilience", Brigitte's Carneiro's "la Face Cachee", Ken Koshiyama's "Racines Japonaises", and "la Passion a l'italienne" by Ranieri Illicher.

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