Tuesday, January 13, 2009

How do I identify a counterfeit watch?

Know the real models -- browse the manufacturer catalogs and the display collections of an authorized dealer. Handle the real thing. Be familiar with not only the face of the watch, but also the bracelet, clasp, and the back of the watch.

Understand that manufacturer catalogs and websites usually do not show all the models and variations they make. So just because you do not see an item in a catalog or on an official website is not by itself proof that a watch is fake.

Look at the zOwie Rogues Gallery of Fakes page for photos showing some of the tell-tale incorrect features on some of the counterfeit Omega watches we've seen. Even if you are interested in other brands of watches, the illustrations of fake Omega watches will show you what types of errors and omissions to look for on any fake.

Are the logos and face details incorrectly or poorly reproduced?

Are details wrong? Often, fakes confuse names and parts from different watches. Or a replica may have style of hands normally found on a different model watch.

Does it have any unusual, unexpected, missing, or non-functional features? While it looks really neat, not very many genuine fine watches have see-through backs. Fakes may not replicate unusual features, such as a helium relief valve, or those features may not function.

Chronographs may have non-operating subdials and stopwatch functions.
Are any of the colors or texture details wrong? Fakes sometimes come in color combinations or bezel textures not available on the real watches.

Clasp on bracelet may look different and have a much simpler latch mechanism. Bracelets my be made simpler.

The quartz Chronograph dilemma: Because of the complexities involved, you will seldom find a fake watch with working chronograph (stopwatch) functions that has an automatic movement. So if you see what should be a mechanical movement chronograph where the second hand is moving in 1 second increments, it is likely a fake.

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